Search Has Changed.
Has Your Business?
In 2024, AI-powered search engines crossed 1 billion monthly queries. Homeowners no longer just Google “plumber near me” — they ask ChatGPT, “who is the most trusted plumber in Dallas?” They ask Gemini, “which HVAC company near me has the best reviews?” They expect a name. Is yours the one they get?
GEO is the discipline of making your business appear — cited, recommended, and trusted — inside AI-generated answers. It’s the biggest new marketing channel trade businesses are missing entirely.
How We Get You
Cited by AI Engines
AI engines recommend businesses they can verify, trust, and cite. We build every signal they need to recommend yours.
Authority Content
We create structured, factual content about your business that AI training systems can learn from and cite confidently.
Structured Data
Schema markup in the exact format that LLMs (Large Language Models) parse to understand who you are, what you do, and where you serve.
Citation Network
We build your presence across the directories, review platforms, and industry sources that AI engines pull data from when forming recommendations.
Monthly Tracking
We test your AI visibility monthly — querying ChatGPT, Gemini, and Perplexity with your target searches and reporting exactly how often your business appears.
Your GEO Questions
Answered
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of optimising your business to appear in AI-generated answers from tools like ChatGPT, Google Gemini, and Perplexity. Unlike traditional SEO which targets Google’s blue links, GEO targets the conversational responses these AI systems give when people ask them questions about local services.
How do ChatGPT and Gemini decide which plumber to recommend?
AI engines draw from multiple sources: publicly indexed websites, review platforms (Google, Yelp, BBB), business directories, news mentions, and structured data like schema markup. Businesses with strong, consistent, well-structured information across these sources are recommended more often. GEO builds and strengthens all of these signals for your business.
How long does GEO take to show results?
Initial AI citation improvements typically appear within 60–90 days. This is because AI engines update their knowledge bases periodically, and it takes time for new content and citations to be indexed. By month 3, most clients see their business mentioned in AI responses. Monthly citation tracking reports show your progress.
Is GEO the same as Answer Engine Optimisation (AEO)?
They overlap significantly. Answer Engine Optimisation (AEO) focuses on getting your content featured as direct answers in search results including voice search and featured snippets. GEO is broader — it specifically targets generative AI models like ChatGPT and Gemini. Our GEO service covers both, ensuring you appear across all AI-powered search surfaces.
Does my plumbing or HVAC business need GEO if we’re already ranking on Google?
Yes — Google rankings and AI citation are separate. A business can rank #1 on Google but be completely invisible when someone asks ChatGPT for a recommendation. As AI search continues to grow, businesses that only optimise for Google are handing a growing share of inquiries to competitors who have built their AI presence. GEO future-proofs your lead flow.