Everything We Check
on Your Website
Most trade websites have 5–12 critical issues silently costing them leads every day. Here’s every category we audit.
Technical SEO
Speed & Performance
AI Search Visibility
Local SEO & GBP
Mobile & UX
Conversion Rate
Your Audit in
Three Simple Steps
No logins, no passwords, no technical knowledge needed.
Submit Your URL
Enter your website address in the form above. Takes 30 seconds. We don’t need any logins or access to your site.
We Run the Audit
Our team runs your site through 40 checkpoints covering SEO, speed, AI visibility, local presence, and conversions.
Get Your Report
Within 48 hours you receive a clear, prioritised report — written for business owners, not tech people — with exact fixes.
Common Questions
About Our Free Audit
Is the website audit really completely free?
Yes, 100% free — no credit card, no hidden fees, no obligation. We offer the free audit because it’s the best way to show you exactly how we can help your plumbing or HVAC business get more local leads online.
How long does the website audit take?
You’ll receive your full 40-point audit report within 48 hours of submitting your website URL. Most clients receive their reports within 24 hours. The report is delivered by email in plain English with no jargon.
What does the free audit cover for plumbers and HVAC contractors?
Our free audit covers 6 key areas: Technical SEO (meta tags, schema, structure), Page Speed & Core Web Vitals, AI Search Visibility (ChatGPT, Gemini, Perplexity), Local SEO & Google Business Profile, Mobile & User Experience, and Conversion Rate optimisation.
Do I need to give you access to my website?
No. We only need your website URL and email address. We never ask for passwords, admin access, or any sensitive information. Our audit tools analyse your publicly visible website only.
Will the audit tell me how to fix the problems found?
Yes. Every issue we find comes with a clear explanation of what it is, why it’s costing you leads, and a prioritised action to fix it. You can action the report yourself or let us handle the fixes through one of our paid plans.
Does the audit check if my business shows up on ChatGPT or Google’s AI?
Yes — this is one of our most valuable checks. We test whether your plumbing or HVAC business appears when someone asks ChatGPT, Google Gemini, or Perplexity for trade recommendations in your service area. Most businesses fail this check entirely — our GEO service fixes it.
Local Lead Audit provides a free website audit for plumbers and HVAC contractors across the United States. Our free website audit for plumbers covers SEO, page speed, AI search visibility, Google Business Profile, mobile experience, and conversion rate — all delivered free in 48 hours with a clear prioritised action plan.