Three Platforms.
One Coordinated Strategy.
We don’t run ads in silos. Every platform works together to capture leads at every stage of the homeowner’s decision journey.
Google Search Ads
Capture homeowners the second they search “emergency plumber” or “AC repair near me” — the highest-intent moment in the buying journey. We bid on the keywords that convert, not just the ones that look good.
Google Local Services Ads
The “Google Guaranteed” badge that appears above all other ads. LSAs work on a pay-per-lead model — you only pay when a verified homeowner contacts you directly through Google. The most trusted ad format for trade businesses.
Meta Retargeting Ads
Re-engage homeowners who visited your website but didn’t call. Meta’s targeting lets us show your ads to people in your exact service area who’ve already shown interest — dramatically reducing your cost per booking.
You’ll Always Know
Exactly Where Your Money Goes
Most agencies bury performance data. We build transparent reporting so you see every call, click, and conversion your ad budget generated.
Call Tracking
Every phone call from your ads is tracked and recorded. You know exactly how many calls each campaign generated and what was said.
Lead Attribution
We tag every lead back to its source — Google Search, LSA, or Meta — so you know which platform is delivering the best cost per booked job.
Weekly Reports
A clear weekly email showing spend, leads, cost per lead, and what we’re adjusting. No jargon — just the numbers that matter to your business.
Advertising Questions
Answered
How much should a plumber or HVAC contractor spend on Google Ads?
For most US trade businesses, a starting budget of $500–$1,500 per month on Google Ads is enough to generate consistent leads in a single service area. At our average 4.1× ROAS, a $1,000 budget typically generates $4,100+ in booked job value. We optimise spend as data comes in, scaling what works and cutting what doesn’t.
What is Google Local Services Ads (LSA) and how does it work?
Google Local Services Ads appear at the very top of search results with a “Google Guaranteed” or “Google Screened” badge. Unlike regular Google Ads where you pay per click, LSAs charge per verified lead — meaning you only pay when a homeowner actually calls or messages you through the ad. We handle the full setup including the Google verification process.
How quickly will I start getting leads from Google Ads?
Google Search Ads typically generate the first leads within 7–14 days of launch. The first 30 days are a learning period where Google’s algorithm optimises delivery. By day 30, you’ll have clear data on cost per lead and we’ll have made the first round of optimisations. Most clients see their strongest results from month 2 onwards.
I’ve tried Google Ads before and wasted money — why would this be different?
The most common reason trade businesses waste money on Google Ads is poor keyword targeting, no negative keywords, and sending traffic to a weak homepage instead of a dedicated landing page. We start with an audit of your previous campaigns (if available), build a tightly-targeted keyword list, create conversion-optimised landing pages, and set up call tracking from day one so we can see what’s working immediately.
Do you manage the ad budget or do I pay Google directly?
You pay Google (and Meta) directly from your own ad account — we never hold your budget. Our management fee covers strategy, setup, optimisation, and reporting. This means you have full visibility and control of your spend at all times. We manage your campaigns through a shared access model so you can see everything we’re doing at any time.